We all know SEO is one of the most effective technique to gain high traffic on the website. It can deliver thousands of leads per day to your website and that is all for free of cost.
This is a place where you can create your web pages (posts, articles, blogs) etc, and can implement various techniques to help you rank high on search engines, as in, Google, Bing, Yahoo etc, and can generate more traffic on your website.
Off-page SEO is basically all the things you do OFF your website to help rank high on the search engines as social marketing, forums or blog marketing etc.
On-page SEO is basically all the things you do ON your website to help you rank high on the search engines as Internal linking, Page titles, meta tags, meta descriptions etc.
Today we are writing this article, describing and focusing more on On-page SEO.
We are going to tell you about the techniques that you can use to generate higher and targeted traffic on your website and to increase page ranking on search engines. There are 16 such techniques that are helpful in this process.
So, let’s discuss them all one by one.
- Meta Tags
- URL Structuring
- Optimizing Heading Tags
- Content Optimization
- Alt Text Optimization
- XML Site Map
- Canonicalization
- Robots.txt
- Internal Linking
- Outbound Links
- Responsive Website
- Page Speed Loading
- Add Social Sharing Buttons
- Add Long Posts, Articles or Blogs
- Anchor Text Optimization
- Optimize your website for AMP Project
Meta Tags:
Meta tags for SEO are basically metadata of the website which consists of 3 subheadings. That is:
1. Meta Title: It is a unique title that you give to your webpage. It includes the main keywords of that page. Meta title is important for doing On-Page SEO on your website.
For Ex: You can write an article or blog or post on “ Digital marketing course”. Now for that, you can use the keywords which may include “Digital marketing course” or “Learn Digital Marketing Course” or maybe “Digital marketing course online” or “Digital marketing course online in India”.
So, whenever somebody will search for Digital Marketing Course in a search engine, your article will rank their, as it contains those keywords.
2. Meta Description: Meta descriptions are really important while doing on-page SEO. Usually, people don’t understand the importance of writing a Meta Description. One has to add a good meta description of the article to be posted, which may contain relevant keywords.
Meta Description Example: “Digital Marketing Course”, then the meta description can be “You can learn digital marketing course online just a click away at your home in your own country”, can be a good meta description, as it contains all the relevant keywords mentioned.
For your knowledge, a meta description character limit should be not more than 145-155 characters.
3. Meta Keyword: In all your web pages created, you can use a set of all the relevant keywords, which are basically in the form of Meta Tags.
I use (All In One SEO Pack) which allows me to enter all the relevant keywords related to the web page I have created for my website. It allows me to enter meta title, meta description, tags etc below each page of my website.
URL Structuring:
URL structuring as it suggests that it is related to URLs of your web pages. If you will include Search Engine friendly URLs for your web pages, it will be highly recommended. It will bring better crawling on your website. Shorter URLs will give much better results on Search Engines.
For Instance: Those articles which include all the relevant keywords may perform better on search engines. Ex: digitaldhairya.com/category is a better URL than digitaldhairya.com/36758y/category/subfolder etc.
Like I am using digitaldhairya.com/category/articles/, as I am using the relevant keywords for the top articles I have posted.
Optimizing Heading Tags:
Heading tags are used to increase the readability of your article, you should segregate your articles into small paragraphs, by giving headings or subheadings to it. Now, most of the time people may ask “how many heading tags are there?”. On-page SEO provides you 6 headings options from H1 to H6 etc.
Usually, H1 or Heading1 will be used for the title of your webpage and so on. Whenever you log in to WordPress dashboard you go to posts and click new posts. The page you are located to will have an option as “Paragraph”. When you click on that you will find H1 to H6 drop-down list. You can see the picture below for reference:
Content Optimization:
Content optimization strategy gives you full access to use relevant keywords throughout your content, it may help you in bringing good traffic to your website. But excessive use of keywords on the content may ban your webpage on search engines.
In order to avoid this practice,
- Add keywords in first 30 words.
- Limit your keyword density from not less than 2.5% and not more than 5%.
- Your word count should be of 300 words minimum for web content or 8 keywords. And for blogs or articles, the word count should be 800-1000 words or 25 keywords.
- LSI ie., latent semantic Indexing. It basically means the synonyms of Digital Marketing or online marketing or Internet marketing.
- Make sure to add keywords in middle of the content and in last 30 words of the content.
Alt Text Optimization (Image Optimization):
Alt text optimization or image optimization tool may help you with the use of images in the middle of your content, that may make your website visually more appealing and attractive. Images may bring interest to your article or post.
All the uploaded images have their titles and we have to treat them as page titles. If you will add relevant keywords to the images, it will help in finding your images on the Google or search engines.
XML Sitemap:
There are two sitemaps.
User site map-it is linked to Human Beings but XML sitemap is linked to Google Search Engine.
XML sitemap contains all the links of your website. When you submit the XML sitemap to Google, then Google appreciate XML sitemaps. Yoast SEO automatically creates XML sitemap.
For Ex: vrikshaonline.in/sitemap.xml
You can use the XML sitemap for your website as given in the example above.
*Website name/sitemap.xml
If you are unable to see this, you can follow the following steps:
WordPress Dashboard-settings-permalinks-(select)custom structure-save changes. Please give around 2 minutes to this and try your XML sitemap.
Canonicalization:
It basically means duplicate data. When you have the same content on two web pages, then Cannonclization is used, to intimate Google, so that you can avoid penalization by Google.
For Ex: E-commerce website, selling shoes. It may have two similar product page.
Say on 1st page- Nike Shoes in red- Original page
2nd page-Nike Shoes in Blue- Duplicate page
So, we can use Canonicalization code on the website.
Rel=”canonicalization” URL=originalpage”> and add it to the Head tag.
Robots.txt
Robots.txt file is also known as Robots Exclusion Protocol or Standard. Robots.txt disallow all the web robots or search engines that which file to crawl. As an On-page SEO technique is a way to block excess resources on your website by blocking the search engines to crawl on your website.
You can check it in this way: vrikshaonline.in/robots.txt, this is the basic skeleton of a robots.txt code. When I apply this to my dummy website, I got this:
Here, “User-agent” means that the robots.txt is applied to all the web robots that visit the site.
And, “Disallow,” tells the web robots not to visit the site at all.
Internal Linking:
There are two kinds of O-page SEO Linking and they are Internal Linking and External Linking.
Internal linking in SEO is the way to connect the other web pages of your website to the home page or to each other. If you add right internal links to your page, you should make sure that the Google understands the relevance of pages or the relationship between the pages and also the value of the web pages.
For Ex: Services.
In services, there might be Digital Marketing Services, SEO Services, SMO Services.
Digital Marketing Services
SEO Services
SMO Services
Now, these three pages should be interlinked with each other under services head. What you have to do is:
*Go to the post which you want to add link – You can add the link at the bottom of the post – paste the URL of the post that you would like to link to the particular post. Etc.
Outbound Links
Outbound links are also known as External Linking. You can give the outbound links in your blogs, to optimize your pages. External linking in SEO not only helps in understanding search engines but also helps in increasing the trust and quality of your website.
Outbound links give a clear idea about your blog to the search engines and also helps in building good relationships with the bloggers as well.
External Linking Example: you can search for “related: your domain name.com”, on the Google search engine to know the related links.
Responsive Website
The responsive website as an On-page SEO Technique is basically a website which is device friendly. That means it should be compatible with all the devices. Such as Mobiles, Laptops, PCs etc.
Responsive Website Examples: Google is a responsive site, as people around the world can access Google from anywhere in the world and on any device whether it is mobile phones or any smartphone device.
Page Speed Loading:
This technique simply means that it is important to check the speed of your website and link it properly, in order to rank high on search engines. Google officially announced that page speed will be a ranking factor in its mobile-first index.
The page speed should be 6 seconds for desktop and 3 seconds for mobile phones.
Add Social Sharing Buttons:
Social networking is really important for your website. Adding Social Sharing Buttons of Facebook, Twitter, Google+, LinkedIn, Pinterest, and Digg as well as Email share button and print button, above and/or below your post or articles or blogs, will be a great help for your website.
Adding social sharing buttons to your website can improve the traffic on your website.
Add Long Posts or Articles or Blogs:
Adding long posts or articles or blogs may help you and your website to gain more and more traffic, a people will stay for long on your website, to read the posts or articles or blogs. But apart from this, you should add good and relevant material to your posts or articles or blogs etc.
For Posts or Articles or Blogs, word limit should be 800-1000 words.
And for E-books word limit should be more than 1500 words
Even for Guides such as Step to Step process word limit should be more than 1500 words.
Anchor Text Optimization:
Anchor Text Optimization is also called as Hyperlink Keywords. Whatever keywords you hyperlink on your website becomes Anchor Text Links. You can use different Anchor Tools also for optimizing. It is an important aspect of on-page SEO and off-page SEO optimization.
For instance: I love my phone which iPhone 6.
It may look like:
<a href=”http://www.apple.com/shop/iphone/iphone-accessories”>iPhone 6</a>
AMP Object Optimization:
AMP refers to Accelerated Mobile Page. AMP as On-page SEO is an open source project or coding standard which is initiated by Google or Google Partners, that helps you to create AMP pages so that your website loads pages faster for mobile devices.
AMP is about 5 minutes’ process for your website. Please follow these steps:
- Install AMP WordPress Plugin
- Activate the plugin
- Edit your .htaccess file, maybe by using FileZilla.
- Now, you may edit the CSS to make your Accelerated Mobile Pages look and feel more like your site.
You can edit the CSS using FTP by:
wp-content -> plugins -> amp -> template.php